Recent project

Coppice Yard, CR0: Advising a developer on the lifestyle elements of their project

The development

Coppice Yard, Croydon is a unique project by Union Developments with a large, shared open-air space. It features 55 properties across five buildings, with an outdoor gym, running track, outdoor heated swimming pool and landscaped gardens.

What was our involvement?

We advised the developer to adopt a wellness and lifestyle focus that supports the holistic wellbeing of their residents.

The great relationship we have with Union Developments meant that they utilised our advice on the target demographic for the properties as well as current trends within the marketplace, leading to the creation of a really exceptional project that is clearly differentiated from other properties in the area.

What did we achieve for the developers?

The unique nature of the development has led to a higher price per square metre than comparable developments in the area.

If you would like to discuss Coppice Yard or your own development with one of our team, please get in touch.

  • Pricing and marketing strategy
  • Sales agency
  • Configuration advice
  • Market knowledge